Looking out from the 12th floor of the Xerox offices at Yonge & Shepherd the sun and sky make me think it’s mid-summer. But the glorious colours of the changing leaves assures me that it is late October. Mother Nature is really putting on a great show of colours – I hope you’re getting out there to experience it.
If you’re wondering why I am talking about the view from the Xerox offices you’re probably not alone. But no need to guess – I’m happy to explain. Last month I joked that I never thought I’d get excited about buying a machine that folds paper. This month I’m struggling with my excitement about a new digital press that we’re adding. It’s a giant upgrade over what we currently have – allowing for faster printing, larger sheets up to 47″ x 13″, the ability to duplex 28″ x 13″, and it has new special colour units so we can print fluorescent pink, silver, gold, and white, along with a couple of clear coatings. The fluorescent pink is really a game-changer when it comes to printing a wider array of special colours; it’s not really about the fluorescent pink itself, it’s what can be achieved using the pink PLUS CMYK. Vibrant reds and oranges are the easy ones – like the colours of the leaves these days – but it really works with a ton of colours. If you’ve got a designer or two who would like to learn more about this, and specifically how to design to take advantage of these new abilities our partners at Xerox offer an absolutely FREE instructional course. Reply to this message if you want more info and I will get you all set up.
It’s quite a monstrous piece of equipment coming in at just over 20 feet long! I am hoping it’s up and running within the next few weeks. As soon as it is we’ll be happy to come over and detail all the great things this new machine can do for you and your projects.
